My name is John Rata and I am a freelance photographer specialising in live performance and events. I am also a videographer with a diverse portfolio, and a sharp eye for visual storytelling. 

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I love capturing the energy, spontaneity, and emotion of people in the moment. Whether it’s actors mid-monologue, speakers commanding a room of hundreds, or colleagues celebrating together, I create beautiful images from experiences of the now. Ones that not only let people relive those moments, but make others go: "Woah, I wish I’d been there!"​​​​​​​​​​

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I’ve had the privilege to document people and crowds in all kinds of spaces. From black box theatres and main stages, to large-scale corporate venues and outdoor festivals. I know how to read a room, anticipate a moment, and capture it without disruption.

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I bring clear communication, a calm presence, and a flexible, collaborative approach. Every shoot is different, so I listen closely and deliver with care and good energy.​​​​

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I am based in Auckland, New Zealand and work across the Australasian region.​​